For underserved entrepreneurs on the brink of blowing up, PCC presents Heighten the Hustle, an organization that provides start-up capital, education, resources, and guidance to underserved entrepreneurs who would not have access otherwise.
Dr. Gina Merritt, MBA founded Project Community Capital® as a social capital platform so she could provide underserved communities with access to her social networks and expertise. Heighten the Hustle™ encompasses the same concepts, but for underfunded and underestimated entrepreneurs. Ambitious and driven entrepreneurs can register, pitch their companies, and learn the Heighten the Hustle curriculum that prepares students, not only with a savvy business mindset, but also with the skills and guidance of a successful entrepreneur, and even some start-up capital.
As a veteran business owner herself, Dr. Merritt has a deep understanding of the ups and downs, networks, and esoteric experiential knowledge needed to develop a thriving business, and PCC’s executive team members are also experienced in entrepreneurial and business industries, as well as having their own independent networks to share. Heighten The Hustle™ bridges the gap for those who may want to create a more bonafide business, but are never given access to the resources or opportunities to grow.
Looking to Heighten Your Hustle? Click here.